Why do people like you at schools, community colleges, colleges and universities read Marketing Higher Education periodic newsletter?
Research from our readers tells us they read it to get Marketing Higher Education information because:
It's written by professionals who know the field of higher education and are leading thinkers and doers. It is published by Bob Topor, an internationally recognized expert on marketing higher education. Many of our writers have spent decades working in higher education. Energetic thinkers, they know their field very well; they apply personal experience to make their articles real. Many are award winning writers in the field of marketing higher education.
Articles are real. No theoretical, difficult to understand, footnoted academic exercises, but practical do-able ideas you can put to work to help your school succeed. Many readers comments on the practicability of articles. We get lots of feedback about how ideas have been put to work. And about positive results that have been achieved.
The article about how to evaluate your school's mission statement has been extremely popular!
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